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Gabrielle Union has a new movie coming out for the Christmas season and is angered at the way it is being marketed.
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She is rejecting the “urban” tag The Perfect Holiday has received insisting that it should just be a seasonal movie. Gabrielle compares her movie to Vince Vaughn’s festive comedy, Fred Claus saying no one advertises that one as a “white Christmas movie”. I can really see her point here.
“No one calls Fred Claus the white Christmas movie. The Perfect Holiday is a movie about the holidays. It’s not race-specific. If there’s more than one black person in the movie, it’s an urban romantic comedy, an urban thriller - it’s just a flipping movie. The way kids think, the demographic they pander and chase - they don’t care. The same way guys are like, ‘Halle Berry’s hot, Jessica Alba’s hot’ - they don’t say, ‘She’s a hot black girl’ or ‘a hot Latina’. They notice trends, they buy movies they like, they Google people they like. It’s not race-specific… Give me a break. It’s an old-fashioned notion of marketing, and how they like to label things.”

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This entry was posted on Tuesday, December 11th, 2007 at 9:04 pm and is filed under Politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.