BLACKARAZZI.COM

BEYONCE INC.

Beyoncé and Mama - Tina Knowles, are expanding their junior label Deréon by adding a fashion jewelry line titled Deréon Jewelry. Deréon Jewelry will feature edgy, black leather cuffs as well as necklaces, charm bracelets and hoop earrings in metal, glass and enamel. The bling retails from $16 to $68 and the collection is targeting the same department stores that sell Deréon apparel and accessories, such as Macy’s and Dillard’s, as well as contemporary specialty stores.

“I love accessories and we’ve always used a lot of accessories, so it was a natural thing for us to do,” said Tina Knowles, creative director. “For the first collection, I wanted to do a lot of things taken from the street. One of the things I love to do is walk on the streets of New York or Brooklyn and see what the kids are doing, and that goes with our mantra - catwalk meets sidewalk. I saw a lot of filled hoops and charm bracelets, that’s what the kids are wearing these days.”

House of Deréon and Deréon are named in honor of Tina Knowles’ mother and Beyoncé’s grandmother, Agnéz Deréon, a seamstress who influenced Tina’s love of fashion.

“She was a dressmaker and she loved jewelry,” Tina Knowles said. “I have some of her brooches from the Forties, during her time of fashion. She was an accessories person as well and it’s great to carry that on.”

Check out a couple of pieces of B’s and Mama Knowles’ jewelry.

SOURCE